THE BRIEF

The brief was to create branding for the Oroton x Jamoo collaboration, a capsule collection of one-off garments crafted from Oroton’s previous season’s towelling and vintage Jamoo towels. The aim was to visually capture the unique fusion of Jamoo’s vintage surf aesthetic with Oroton’s sophisticated, timeless style, while also conveying the spirit of sustainability and craftsmanship that defines the collection.

THE SOLUTION

To meet the brief, I developed a hand-illustrated graphic that seamlessly blends retro surf motifs with refined typography and modern composition. Drawing inspiration from the bold, irreverent style of iconic Australian brands like Mambo and the carefree spirit of 70s surf rock culture, I created a visual identity that feels nostalgic yet fresh. The branding is anchored by a sun-bleached color palette and effortless, laid-back design elements that perfectly align with the Bondi Beach pop-up location and the ethos of both brands.