THE BRIEF

Easthams Solicitors are a Blackpool based law firm, that provide legal support to their local community. They consider themselves both approachable and trustworthy and wanted to reposition their brand to portray their personality through a distinctive visual identity.

THE SOLUTION

My task was to create a strong and cohesive visual identity for the client to roll out across all collateral in order to create brand recognition and trust with clients. The existing brand was developed upon and evolved, with the colour palette of green being refreshed to create a more corporate and commercial aesthetic, with a vibrant secondary palette also being added. Bold typography is juxtaposed with duo tone imagery and the vector shapes to create a sophisticated brand.