THE BRIEF

Oroton required elevated packaging design for their 2024 Mother’s Day campaign to enhance the in-store experience and provide a premium gifting solution.

THE SOLUTION

I developed a thoughtful and sophisticated packaging design that seamlessly incorporated brand elements, enhancing the customer experience with a fresh and beautiful presentation. The design introduced a new palette of lemon yellow, adding a vibrant touch to the brand’s signature aesthetic, while the use of brandmark created an embossed texture for a luxurious, tactile finish.