THE BRIEF

Boutique botanical studio, Saint Fleur, is the lovechild of founder Sam’s passion for her craft and her desire to make ethical florists accessible in Manchester. Each time Saint Fleur create a bouquet, an assortment of beautiful, locally grown blooms come together to form a piece of art. The client wanted their branding to encapsulate the essence of a boutique small business and stand out from local competitors.

THE SOLUTION

Developing a brand identity that encapsulates the essence of Saint Fleur required getting to the root of the business’ mission. Inspired by the idea of ‘handmade,’ where the team handpicks flowers for their customers in season, for any occasion, I turned to hand illustration. Juxtaposing these floral illustrations with intricate photography of petals shapes the brand’s visual identity. A bold and unexpected palette of vibrant red and dusty sand reflects the brand’s commitment to being daring, different, and unapologetically unique.