THE BRIEF

To develop the creative rollout for Oroton’s AW25 campaign, Studio 1938. The goal was to deliver a cohesive and visually striking campaign across multiple touchpoints, including OOH and digital platforms, while enhancing customer engagement through interactive content.

THE SOLUTION

I designed the complete campaign creative rollout for Studio 1938, crafting graphic layouts for OOH placements and digital formats that reflected the campaign’s refined aesthetic. To enhance on-site engagement, I designed and developed wireframes for a shoppable journal that seamlessly integrated editorial content with product discovery. Additionally, I created new editorial email layouts to deliver consistent, elevated storytelling across all customer touchpoints.