THE BRIEF

Garden of Life wanted to harness ‘Stress Awareness Month’ to connect with their audience in the wellness sector. They wanted to come across as a caring friend to ensure consumers felt the brand had their best interest at heart, focusing on brand positioning and messaging as opposed to pushing sales messaging.

THE SOLUTION

The Time to Recharge campaign encourages the target audience take a mindful moment in order to get out of the cycle of anxiety, low mood, burnout and stress. It positions Garden of Life as both an empathetic friend and a source of educational content by using striking visuals combined with tips and links to useful blog content on the Garden of Life website. It also pushes consumers towards supplements which can help improve their mental health.